Does it even make sense to buy a stroller on Black Friday?

In short: Buying a stroller on Black Friday might seem tempting, but it comes with risks. Discounts are often less attractive than advertised, and the time pressure makes it difficult to make an informed decision. Furthermore, discounted models are frequently older versions or less popular colors. Alternatives like rental options or buying a used stroller often offer more advantages – both financially and environmentally.

Key points:

• Discounts: Actual savings are often only around 6%, as discounts are usually calculated from the manufacturer's suggested retail price (MSRP).
• Limited selection: Often only discontinued models or less popular variants are available.
• Time pressure: Quick decisions can lead to bad purchases.
• Quality: Cheaper models often have a shorter lifespan.
• Environment: New purchases put a strain on the environment due to high resource and energy requirements.

Alternatives:

• Renting : Flexible, cheaper for short periods of use and more environmentally friendly.
• Buying used : Cheap and resource-saving, provided the stroller is in good condition.

Conclusion: Carefully consider whether a Black Friday deal truly meets your needs. Alternatives like renting or buying used might be a better choice – for your budget and the environment.

Buy or rent children's equipment? My honest StrollMe review

Black Friday stroller deals: pros and cons

Black Friday deals often sound like the perfect opportunity to save a lot of money. But a closer look behind the advertising promises reveals that not everything is as cheap as it seems.

How much money can you actually save?

Discounts of 30% to 50% are frequently advertised, but the reality is often quite different. Studies show that the actual savings are usually only around 6%. The reason? Retailers often compare prices to the manufacturer's suggested retail price (MSRP) – a price that is rarely charged in practice. Andrea Steinbach, consumer law expert at the Rhineland-Palatinate Consumer Center , sums it up perfectly:

"Not everything is a true bargain."

Another problem: Some retailers offer special models only for Black Friday. This makes it almost impossible to compare prices with previous offers and assess the actual savings.

Which strollers are actually available?

The selection of discounted products is often limited. Retailers deliberately focus on certain items that aren't necessarily the most popular models. Frequently discounted items include:

• Discontinued models from last season
• Less popular color options (e.g., grey or black)
• Models that are not in high demand anyway
• Surplus goods that were difficult to sell.

The newest and most popular strollers, however, are usually excluded from the discounts. This means you may have to compromise on important features such as suspension, turning radius, or compatibility with infant car seats. Furthermore, many advertised offers sell out quickly, often within just a few hours. These factors significantly limit the appeal of Black Friday deals.

The problem with quick decisions

Another stumbling block is the sales pressure created by Black Friday promotions. Countdowns and limited quantities put buyers under pressure to act quickly.

This time pressure often leads to important aspects of a stroller – such as the height of the handlebar, ease of folding, or everyday usability – not being adequately tested. Studies also show that consumers now expect discounts of at least 50% to consider an offer truly attractive. Last year, this threshold was only 38%. Andrea Steinbach comments on this:

"I don't want to downplay this discount, but it still falls short of consumers' expectations."

The lack of time for thorough research – for example, on test reports or safety standards – can prove costly in the long run. A hasty purchase may seem tempting at first, but without sufficient consideration, important details that are crucial in everyday use could be overlooked.

Product quality and environmental impact

What is the quality of the available strollers, and what are the environmental consequences of buying a new one? These questions are closely related to the previously mentioned challenges posed by quick purchasing decisions.

Are discounted strollers of good quality?

Price pressure during discount promotions can lead manufacturers to cut corners on quality. This often manifests as less robust materials and a shorter lifespan. Many products advertised as bargains show defects after only a short time. In the case of strollers, for example, this means that the workmanship and materials used are not designed for everyday use. This can quickly lead to frustration.

Also of interest is a 2020 study showing that 98% of Black Friday discounts return to the same or even a lower price level within six months. This raises the question of whether such offers actually represent genuine price reductions.

Before choosing a stroller, consider the following: How long will this product last? And under what conditions was it manufactured? These considerations will help you better assess its actual quality and durability. It's also a good idea to compare prices beforehand to determine if a particular offer is truly worthwhile.

What new purchases mean for the environment

Besides the often questionable quality, new purchases also raise major environmental questions. The Black Friday strategy affects not only product quality but also the environment – ​​here's a closer look.

Studies show that up to 80% of products purchased during Black Friday, including packaging, are disposed of or recycled within a short time. Strollers, which are actually intended for years of use, often fall victim to a consumer mentality that focuses on quick purchases and equally quick disposal. Particularly short-lived and cheaply produced products exacerbate this trend.

Manufacturing a new stroller requires significant resources: metal, plastics, textiles, and energy for transport and packaging. If a product has to be replaced prematurely due to poor quality, its environmental footprint increases unnecessarily. A more sustainable solution is to opt for durable and repairable products . Instead of relying on supposed bargains, it's worthwhile investing in a high-quality stroller. Alternatively, rental models can also be a more environmentally friendly option that significantly reduces resource consumption.

sbb-itb-2e34008

Other options: Rent or buy used

Renting or buying used – these are smart alternatives to the classic Black Friday bargains. Especially for families with specific needs or limited-time requirements, these solutions offer practical and environmentally friendly options. Let's take a closer look at the advantages of these approaches.

Why renting a stroller is a good choice

Renting a stroller is not only flexible but often cheaper. New models cost between CHF 600 and 1,900. Strollers are typically only used for 3–4 years, and baby strollers are often used for only 6–9 months. Given this short usage period, the purchase price is often disproportionate.

A rental option can provide a solution here. For around CHF 130, strollers can be rented for three months. This solution offers not only cost advantages but also maximum flexibility. Families can easily switch between single and double strollers as needed or test different models in everyday life – without having to commit long-term.

The problem of storage is also completely eliminated. Furthermore, renting extends the lifespan of strollers, thus conserving resources. A new stroller generates approximately 320 kg of CO₂ and requires 3–5 kg of textiles as well as 10–15 kg of steel, plastic, and rubber. Multiple use keeps these raw materials in circulation for longer.

"Borrowing instead of buying can also be a good option." – Gifting the Future

These advantages become particularly clear when you directly compare renting, buying new and buying used.

Renting vs. Buying: A direct comparison

The following table shows the differences between renting, buying new and buying used based on key criteria:

criterion	Rent	Buy new	Buy used
Costs (short-term)	Approximately 130 CHF / 3 months	600–1,900 CHF	approximately 100 CHF (example)
flexibility	Model change possible at any time	Decision on a model	Decision on a model
storage	No storage required	Permanent space requirement	Permanent space requirement
Environmental pollution	Low through multiple use	High through new production	Funds through extended use
Maintenance/Repair	Service included	Personal responsibility	Personal responsibility
Resale	Not relevant	Possible, but complicated	Possible, often with low value

For short-term needs, the rental model is particularly economical. A smart combination of a three-month rental (approx. CHF 130) and a used buggy (approx. CHF 100) saves about CHF 370 compared to buying a new one for CHF 600.

Renting is particularly worthwhile if the stroller is only needed occasionally. However, if you plan to use the stroller regularly for one to two years, buying a used one is often a better option .

The rental model also scores points from an ecological perspective: it prevents overproduction and ensures that already manufactured products are used for longer. Instead of sitting unused in basements or ending up in the trash, strollers remain in use and have a longer life cycle.

How do you decide what's right for you?

Now that we've looked at the Black Friday deals, the quality of different products, and possible alternatives, it's time for you to make your personal decision. After all, every family has its own needs, a different budget, and different priorities.

Your budget and future needs

The choice between short-term and long-term costs is crucial. A Black Friday purchase for CHF 600–800 might seem expensive at first, but could prove cheaper over several years than a long-term rental. At Loopi, rental costs range from CHF 29 to 59 per month – resulting in a total of approximately CHF 696 to 1,416 over two years.

The planned duration of use plays a major role. If you only need the stroller for 6 to 12 months, renting is often the better option. However, if you plan to use it for longer and possibly resell it later, buying a new one can be worthwhile.

Renting also offers the advantage that the monthly payments ease the strain on the family budget – especially in the beginning. Buying a new car, on the other hand, requires a larger upfront payment, which can be more financially burdensome.

You should also consider unforeseen changes: Are you planning another child? Are you moving house? Or will your living situation change? Such factors influence which solution is best for you. Below you'll find out how you can combine these considerations with flexibility and environmental awareness.

Balancing flexibility and environmental aspects

Besides financial considerations, flexibility and environmental awareness are also important. Rental models offer you the greatest flexibility here. With Loopi , you can switch between different stroller models at any time – for example, from a single stroller to a double stroller, or from a compact model for the city to an all-terrain buggy. This is especially practical if your circumstances change.

Environmental impact should also factor into your decision. Rental models support the circular economy , as resources can be used for longer. Did you know that the production of a single stroller generates approximately 320 kg of CO₂ and consumes materials such as 3–5 kg of textiles and 10–15 kg of steel, plastic, and rubber? Reusing such products significantly reduces the environmental impact.

Another advantage of rental models: You don't have to worry about storage and maintenance. Rented strollers are regularly serviced and don't take up space at home – a plus if you have limited storage space.

Decision checklist

Here are the most important points that can help you with your decision:

Budget considerations:

• How much can or would you like to spend in a single transaction?
• Do you prefer monthly installments or a one-time payment?
• Do you plan to resell the stroller later?

Usage behavior:

• How long do you expect to use the stroller?
• Do you use it daily or only occasionally?
• Could your requirements change, for example due to another child or a move?

Flexibility requirements:

• Is it important to you to be able to change the model if needed?
• Do you need different strollers for different situations?
• How quickly would you like to be able to react to changes?

Environmental awareness:

• How important is sustainable consumption to you?
• Would you like to actively contribute to the circular economy?
• Does the thought of potential waste bother you?

Practical aspects:

• Do you have enough space to store a purchased stroller?
• Do you want to take care of maintenance and repairs yourself?
• Do you value service and support?

Time factor:

• Can you take the time to test different models?
• Do you need a quick solution or do you have a longer decision-making phase?

Depending on how you answer these questions, it will become clearer which option is best for you. For maximum flexibility and environmental awareness, renting can be a good choice. However, if you want to save money in the long run, buying a used or even a new car could make sense – especially if you have a specific model in mind. With these considerations, you'll find a solution that suits both your budget and your needs.

Conclusion: Is it worth buying a stroller on Black Friday?

Whether buying a stroller on Black Friday is worthwhile depends entirely on your personal situation. The tempting offers may seem attractive at first glance, but it's crucial that you already know exactly which stroller you need and whether it fits your everyday life.

If you've already found your desired model and are sure it will suit your needs in the long run, discounts can be a good way to save money. However, the pressure to buy from limited-time offers carries the risk of making a hasty decision that you might later regret.

Another important point is the environment. The numbers speak for themselves: In Switzerland, around 90,000 strollers are disposed of every year, even though there are only 78,300 births. This shows how often impulsive purchases lead to short-lived use. Alternatives like rental models – for example, from Loopi – can be a sensible solution here. They allow you to try out different models in everyday life, switch flexibly, and only pay for actual use. Such sustainable approaches also deserve consideration when making your decision.

Don't let special offers pressure you. A stroller is an important purchase that should be well thought out. Whether you opt for a Black Friday deal, a rental, or a used stroller, choose what best suits your budget, needs, and values. Take the time to make a conscious decision instead of giving in to the stress of a quick purchase. This way, you'll avoid making the wrong choice and make the best decision for you and your child.

FAQs

Why is it more sensible to rent a stroller instead of buying one on Black Friday?

Renting a stroller offers several advantages that often outweigh buying one – even during sales like Black Friday. For one, you can try out the stroller in everyday life and ensure it truly suits your lifestyle and needs. Should your situation or preferences change, you can easily switch models without the hassle of high purchase costs or the disappointment of buying the wrong one.

Another advantage: Renting is a more environmentally friendly alternative. Strollers are reused multiple times, which saves resources and avoids unnecessary waste. And if the rented stroller is a perfect fit for you, you often have the option to buy it later for a fair residual value. This gives you the freedom to make a well-informed decision – without the pressure of an immediate purchase.

How do I check if a used stroller is safe and in good condition?

To ensure a used stroller is safe and reliable, parents should keep a few important aspects in mind. Check the brakes, the stability of the frame, and the integrity of the safety harnesses. Also, make sure there are no sharp edges and no visible signs of wear. Equally important: The stroller should comply with current EU safety standards (DIN EN 1888).

Check the manufacturing date and clean the stroller thoroughly. Thorough disinfection before first use ensures the necessary hygiene and provides optimal protection for your child.

What environmental factors favor renting a stroller instead of buying one?

Renting a stroller offers significant environmental benefits. By reusing products instead of discarding them after a short period, resource consumption is considerably reduced. This means less need for new materials and lower CO₂ emissions .

Another advantage: This model helps reduce waste and promotes the concept of a circular economy. Strollers remain in use longer, which not only avoids waste but also fully utilizes the product's lifespan. Families thus benefit from greater flexibility and simultaneously make an active contribution to protecting our environment.