Privacy policy

 

Privacy Policy

The protection of personal data and the responsible handling of the information you entrust to us (personal data) is important to us. In this privacy policy, we, Loopi Business GmbH, as the operator of the Loopi platform, explain how we collect and otherwise process personal data in connection with Loopi. Personal data refers to all information relating to an identified or identifiable individual. If you provide us with personal data of other persons (e.g., family members), please ensure that these persons are aware of this privacy policy and only share their personal data with us if you are permitted to do so, if the affected persons agree, and if the personal data is accurate.

Responsible entity

The entity responsible for the data processing described here is Loopi Business GmbH, unless otherwise specified in individual cases. If you have any data protection concerns, you may contact us at the address above. Please indicate, if possible, which data you are referring to and include a copy of your ID for access or deletion requests. You may also send your concerns via email to hey@loopi.ch.

Collection and processing of personal data

We primarily process personal data that we receive from our customers within the context of our business relationship and that we collect from users when operating our website, app, and other applications. This includes in particular personal details (first and last name, gender, date of birth), addresses (postal address, email address, IP address, MAC address), other contact details (such as phone number), creditworthiness data, and data relating to the use and condition of the product (stroller, accessories, travel cot).

Where permitted, we also obtain certain data from publicly accessible sources (e.g., debt collection registers, land registers, commercial registers, press, internet) or receive such data from authorities and other third parties (such as credit agencies, address providers). In addition to the data you give us directly, the categories of personal data we obtain from third parties about you include, in particular: information from public registers, information learned in connection with administrative or court proceedings, information about you in correspondence and meetings with third parties, creditworthiness data (if we conduct business with you personally), information provided about you by people in your environment (family, advisor, legal representative, etc.) so that we can conclude or process contracts with them or involving you (e.g., references, your delivery address, powers of attorney, information required to comply with legal obligations such as anti-money laundering and export restrictions), information from banks, insurers, distributors, and other contractual partners regarding the use or provision of services (e.g., payments made, purchases made), information from media and the internet about you (if appropriate in the specific case, e.g., for applications, media screenings, marketing/sales), interests and other sociodemographic data (for marketing), data related to website usage (IP address, MAC address of smartphone or computer, device information, settings, cookies, date and time of visits, pages and content accessed, functions used, referring website, location information).

If you work for a customer or business partner of ours, your data may also be affected in this context.

Purposes of data processing

We primarily use the personal data we collect to conclude and process our contracts with our customers and business partners, to provide, maintain, protect, and improve our services, and to fulfil our legal obligations in Switzerland and abroad.

Additionally, we process personal data—where permitted and as appropriate—for the following purposes, in which we (and sometimes third parties) have a legitimate interest aligned with the purpose:

– Offering and further developing our products, services, websites, apps, and other platforms
– Checking the creditworthiness of potential and current customers
– Communicating with third parties and processing their inquiries (e.g., contact forms, media inquiries)
– Reviewing and optimizing procedures for needs analysis and direct customer contact, including collecting data from public sources for customer acquisition
– Advertising and marketing (including events), provided you have not objected; existing customers may object at any time
– Market and opinion research, media monitoring
– Establishing and defending legal claims related to legal disputes and administrative proceedings
– Preventing and investigating criminal behavior and other misconduct (e.g., internal investigations, fraud detection, white- and blacklist management, risk optimization, information exchange with third parties)
– Ensuring our operations, especially IT, websites, apps, and platforms
– Buying and selling business units, companies, or company parts, including transferring personal data
– Business management measures and compliance with legal and regulatory obligations and internal policies of Loopi Business GmbH

If you have given consent for specific processing purposes (e.g., newsletter subscription, background checks), we process your personal data within the scope of that consent, provided no other legal basis exists or is required. Consent may be withdrawn at any time, without affecting previous data processing.

Cookies and other technologies

We typically use cookies and similar technologies to identify your browser or device. Cookies are small files stored on your device when visiting our website or installing our app. When you return, we can recognize you again, even if we do not know who you are.
Session cookies are deleted after a visit; permanent cookies may store settings or information for up to two years.

Most browsers accept cookies by default, but you can change this. Blocking cookies may limit functionality (e.g., language selection, cart, ordering processes).

We include visible and invisible image elements in newsletters to detect if and when emails were opened. You may block this in your email client.

By using our websites, apps, and agreeing to receive newsletters, you consent to the use of these technologies.

We also use analytics services such as Google Analytics or Hotjar. These providers may track your usage of our website and combine it with data from other websites. They process personal data under their own responsibility and privacy policies.

We also use social media plug-ins (Facebook, YouTube, LinkedIn, Instagram), which are deactivated by default. Activation allows the providers to track your visit and use the information for their purposes.

Data transfers

We may disclose personal data to third parties where appropriate and legally permissible, including:

– Service providers (banks, insurers, IT providers, accounting services)
– Retailers, service partners, suppliers, subcontractors, other business partners
– Authorities, governmental bodies, courts
– Buyers or potential buyers of business units or the company
– Other parties in legal proceedings

Data may be transferred within or outside Switzerland and the EU. Transfers to countries without adequate data protection are safeguarded by legal measures (contracts, binding corporate rules) or legal exceptions (consent, performance of a contract, legal claims, public interest, etc.).

Data transfer and processing via Circuly

We use Circuly (Germany, 33602 Bielefeld, Obernstr. 50) for checkout and subscription management. This includes checkout, customer login, invoicing, payments, communication, returns management, and reporting. Data is stored on Circuly’s servers and used solely to process subscription orders.

Legal basis: Art. 6 para. 1 lit. f GDPR (legitimate interest).
Recipient: Circuly GmbH.

Transfers to third countries follow the requirements of Art. 44 ff. GDPR.

Data is deleted when no longer required, unless legal retention obligations apply.

You may object at any time (Art. 21 GDPR).

Circuly’s privacy documents:
https://www.circuly.io/data-privacy
https://www.circuly.io/data-processing-agreement

Retention of personal data

We store personal data for as long as necessary to fulfil contractual and legal obligations or other purposes. This may include the duration of the business relationship and periods during which claims may be made. When no longer required, data is deleted or anonymized.

System logs may have shorter retention periods (e.g., 12 months).

Data security

We take technical and organizational measures to protect your personal data (instructions, trainings, IT security, access controls, pseudonymization, monitoring).

Obligation to provide personal data

You must provide personal data necessary to enter or perform a contract. Without this data, we generally cannot conclude or execute a contract with you.

Profiling

We partially process data automatically to evaluate personal aspects (profiling). This supports administrative and contractual processing as well as targeted communication and marketing.

Your rights

Depending on applicable data protection law (e.g., GDPR), you have rights to access, rectification, deletion, restriction, objection, and data portability, with legal limitations. We may charge fees for excessive requests.

Exercising these rights may affect contractual relationships (e.g., early termination).

Changes

We may amend this privacy policy at any time without notice. The current version published on our website applies. If the privacy policy is part of an agreement with you, we will inform you of changes where feasible.